True ColorPrivacy Policy
Covers the True Color iOS app and this website.
Who we are
True Color is an independent iOS photo editor, built and run by a sole trader established in Ukraine. We are the data controller for the personal data described in this policy. For anything in it, contact us at connect@gettruecolor.com.
The app
Your photos
True Color edits your photos on your device. Your images are never uploaded to us, never processed on a server, and never sent to any analytics or crash service. Editing works the same with the phone in airplane mode.
Usage analytics
The app measures how it is used. We record events such as importing a photo, opening the editor, adding an adjustment layer, applying a Look and finishing an export, along with technical details like app version, device model, operating system and a device identifier generated by the analytics service. These are short labels and counts. They never include your photos, your file names or your contact details.
We use this to see which parts of the editor people actually reach and where the app fails, so we know what to fix and build next.
Crash reports
When the app crashes, we receive a crash report describing what the app was doing at that moment, plus the device model and operating system version.
Who processes app data
Analytics and crash reporting are handled by Google Firebase (Firebase Analytics and Crashlytics) acting as our processor, with data stored in the United States. The app also downloads its filter and LUT catalogue from our content server, which is hosted by Google; like any web request, that reveals your IP address to the host.
As the app grows we may add or replace analytics, crash-reporting and measurement providers. When we do, we will update this page and the effective date below.
Purchases, ads and accounts
The app shows you no advertising and has no user accounts. Paid features are billed by Apple through the App Store; Apple handles the payment and we never see your card details.
TestFlight
If you install a beta build through Apple TestFlight, Apple shares crash logs, basic usage information and any feedback you choose to send with us, and shows us the email address you use for TestFlight. That data is collected by Apple under Apple’s privacy terms.
This website
This website — unlike the app — sets no cookies and uses no analytics or tracking of any kind. There are no third-party scripts on it at all. Our hosting provider may keep standard server logs (IP address, time, page requested) for security and operations; we do not use them to identify anyone.
The one exception is the moment you submit the signup form: that sends your email address, and the request itself, to Buttondown. Nothing is sent to them before you press the button.
The mailing list
What we collect
- Your email address — the only field on the form.
- The time you gave and confirmed your consent (kept as proof of consent).
- A tag recording which list you joined — the same value for everyone.
Why
For exactly two purposes: news about True Color, and an invitation to the TestFlight beta. We will not use your email for anything else, and we never sell or share it.
How consent works
Signing up is double opt-in: after you submit the form, you get a confirmation email, and you are only subscribed once you click the link in it. Legally, we process your email on the basis of this consent (GDPR Art. 6(1)(a)).
Who processes it
The list is managed by Buttondown, our email service provider, acting as a data processor on our behalf. See the Buttondown privacy policy.
Buttondown is based in the United States, so your email address is stored there — outside the EEA and outside Ukraine.
How long we keep it
Until you unsubscribe or ask us to delete it. Every email we send includes a one-click unsubscribe link.
Legal basis (EU/EEA)
We process your email address on the basis of your consent (GDPR Art. 6(1)(a)), which you give with the checkbox on the signup form and can withdraw at any time. We process app usage and crash data on the basis of our legitimate interest (Art. 6(1)(f)) in understanding how the app is used and keeping it working — we keep that data to a minimum, it never includes your photos, and you can object to it using the contact below.
Your rights
You can, at any time: access the data we hold about you, correct it, delete it, withdraw your consent, object to processing, or receive a copy of it. Email connect@gettruecolor.com and we will handle it promptly. If you are in the EU/EEA, you also have the right to lodge a complaint with your local data protection authority.
California residents (CCPA/CPRA)
The categories of personal information we collect are: identifiers (your email address, if you join the mailing list; a device identifier generated by our analytics provider inside the app) and internet or other electronic network activity (which app features you used, crash reports, and the IP address seen by our hosting providers). We collect them for the purposes described above — running the mailing list, and improving and fixing the app.
We do not sell or share personal information, we do not use it for cross-context behavioural advertising, and we do not use it to build profiles about you. You have the right to know what we hold, to delete it, to correct it, and not to be discriminated against for exercising those rights — same contact as above.
Children
True Color and this website are not directed at children. Please do not join the mailing list if you are under 16. If we learn we hold a child’s email address, we will delete it.
Changes to this policy
If this policy changes, we will update this page and the date below. For material changes affecting the mailing list, we will also mention it by email.
Effective date: July 19, 2026